Corporate Value Statement
Corporate Value Statement The most valuable ethical principles are honesty, integrity, dedication, loyalty, and perseverance. These virtues are the building blocks for creating successful business...
View ArticleThe role of marketing in society
Marketing, in general, assumes that particular products need to be introduced or re-introduced to end users to trump the competitors and their products. Essentially, marketing serves as a public...
View ArticleMarket research and competitive advantage
Appropriate and strategic marketing, as in any other set of actions, requires proper planning. Devising a proper marketing plan depends on many factors, including market research to outline and...
View ArticleMarket Orientation
Market Orientation To measure the degree of market orientation of a given commercial institution, one has to consider three factors customer orientation, competitor orientation, and inter-functional...
View ArticleTotal Quality Management
TQM or Total Quality Management refers to internal or external organizational quality assurance processes to achieve the highest possible effectiveness and efficiency Essentially, TQM is designed to...
View ArticleTarget marketing
Target marketing refers to the determination of a particular subset of consumers that have been determined to be of interest for particular products and or services. The determination of a particular...
View ArticleCustomer Retention
Customer retention can certainly be a significant part of marketing. It is mainly through marketing actions that can enhance and increase customer retention by seeking to explore tools such as...
View ArticleMarketing and Customer Satisfaction
Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of the overall importance of business. In general terms,...
View ArticleBrand and Branding
Brand or branding refers to a conscious or subconscious recognition of a particular product or service geared toward one objection, the main differentiation among products and services. A brand is...
View ArticleFive Levels Model
The Five level model refers to a set of necessary steps by end users that eventually lead to purchasing particular services and products. Those five steps include problem recognition, information...
View ArticleBranding Strategy
Branding strategy refers to a particular set of pre-planned road maps to achieve a significant, suitable, and memorable differentiation between a particular product and services in contrast to a...
View ArticleBranding
Branding strategy and its potential benefits are vital to overall customer acquisition and customer retention, which eventually leads to a given company’s overall profitability and viability. The...
View ArticleIntegrated Marketing
Integrated Marketing Marketing, as in any other business-related action, has to be a part of the organizational goals. Essentially, integrated marketing refers to synchronization efforts that would...
View ArticlePurchasing and purchasing decision making
Purchasing and purchasing decision making. Generally speaking, purchasing illustrates a rather delicate balance of determining needs, finding the proper solution, and evaluating the internal and...
View ArticlePricing Strategy
Pricing Strategy Generally speaking, pricing strategy is the process of evaluation and the decision to price any given product or service in a manner that would allow the maximum quantity of sales. The...
View ArticleService Marketing and Product Marketing
The struggle between quality and marketing tangible goods versus services has been a part of the marketing process. Though both are covered by the general umbrella of marketing, service marketing and...
View ArticleEthics of Decision Making
The immense pressure of everyday business and business practices certainly creates reasonable ethical principles and practices issues. However, as in any abstract concept, it is obvious that beyond...
View ArticleUnquantifiable impact of Management Consultants
Unquantifiable impact of Management Consultants Essential benefits of any given action in business need to be quantifiable and identifiable in a meaningful way. Many forms of such quantification may...
View ArticleBasics of Strategic Vision
Strategic vision, in general, refers to theoretical and overall organizational goals formulated by decision-makers of a given organization to enhance uniform and coherent practical steps to achieve the...
View ArticleValue Chain Analysis
Value Chain Analysis Value Chain Analysis refers essentially to the differentiation between a given commercial organization in comparison to its competitors. The differentiation should be within...
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